MA (Cambridge University)
Faculty, Market Research
Clive Armstrong has taught Marketing Research, International Marketing, and Principles of Marketing at Webster University Geneva since 2006, and has spent the past 40 years based in Geneva working as an economic consultant for multinational companies, international organisations, and NGOs. He is a recognized specialist in providing actionable, multi-cultural consumer insights, and has conducted market and feasibility studies in 45 countries (Europe, North America, China and SE Asia, Japan, and Africa). He provides strategic advice and operational solutions, primarily to senior management of not-for-profit organisations, which result in sustainable development programmes and closer relationships with companies in the private sector. He also teaches at the University of Business and Finance Switzerland .