PhD (KTH Royal Institute of Technology, Stockholm)
Edward Boon is a researcher and lecturer in marketing and entrepreneurship. His research interest covers the intersection between consumer behavior, social media and technology, and he has published papers in various peer-reviewed journals, including Psychology & Marketing, Business Horizons, and the Journal of Financial Services Marketing. His professional experience includes marketing positions at Procter & Gamble and online insurance broker First Europa. In 2017 he developed the educational marketing simulation game ‘Battle of the Brewers’. Edward Boon has a PhD in Industrial Marketing from the Royal Institute of Technology in Stockholm, and an MBA from Erasmus Rotterdam School of Management.