Webster University Geneva is proud to have an Executive Education portfolio of programs, centered on International Business Management, Interpersonal Relations Management, Creativity and Innovation. Executive Education offers both fixed programs (open enrollment for individuals) as well as tailored programs, to meet your company's specific training needs.

Our new Graduate Certificate in Digital Marketing Management is designed to provide the learning and qualifications which can fulfill the needs of employers for forward-thinking marketing professionals and the employee's need for demonstrating their qualifications in this dynamic field (Read more here).

All of our programs are conducted by academics with a professional background. The participants benefit from a well-balanced combination of theory and practice, a results-oriented learning experience as well as from interactions with other business professionals.

Download our Executive Education brochure for further details.

Executive Education Brochure

More Information

In an increasingly unpredictable business environment, managers face both technical and adaptive challenges as they drive their organization’s agenda forward. Technical challenges require constant exposure at the forefront of industry trends, while adaptive challenges bring the need for stronger personal awareness and self-governance. Both types of challenges demand a refined set of higher-level skills, and a commitment to continued professional development.

Next generation solutions to complex business challenges often come through creative, beyond-the-box thinking and through optimizing the performance of key decision makers. Our training elevates every individual’s potential contribution to build an organization’s competitive advantage. Our executive education offer is addressed to mid and higher level managers who wish to brush up or reinforce their skills in specific areas of business and boost their professional performance.

Improving personal performance goes hand in hand with increasing your organization’s results. Each of our trainings is designed for the direct application of new concepts. Through interactive exercises and exchanges with our trainers, you will acquire innovative insights and skills for advancing your current business objectives.

Specifically, in our trainings you will:

  • Engage with peers in stimulating class discussions about current issues, and case studies based on real life problems;
  • Brush up your knowledge on recent developments in cutting-edge business theories and practices;
  • Increase your awareness of business challenges on the horizon;
  • Improve your decision-making skills; enhance your analytical and problem-solving skills;
  • Receive individual, constructive feedback on your performance and areas requiring amelioration;
  • Enhance your leadership competences with advanced skills acquisition;
  • Enlarge your business network by interacting with professionals from a wide variety of backgrounds;
  • Acquire higher-level training to augment your profile for future projects or positions.


Dr. Kasia Jagodzinska

Dr. Jagodzinska brings a wealth of international managerial experience from the EU, US and the United Arab Emirates. Having served as a business consultant and trainer, Dr. Jagodzinska worked with clients ranging from Unilever and Caterpillar to Hopital Universitaire Geneve (HUG) and the European Center of Negotiation in Paris, and has taught at universities in Switzerland, France and Poland. A highly effective communicator and successful business negotiator, repertoire of experience also includes work at the European Parliament (in cross-border mediation). Dr. Jagodzinska holds a Ph.D. in International Law, is multilingual (English, French, Polish, German) and has prior financial training from the Association of Chartered Certified Accountants. Main areas of expertise: International Business Negotiations, Conflict Management, Effective Business Communication, Organizational Behavior, Training & Development and International Human Capital Development.

Dr. Dominique Jolly

Dominique Jolly is Professor of Business Strategy at Webster University Geneva where he chairs the Walker School of Business & Technology. He previously worked for SKEMA Business School (Sophia-Antipolis, France), HEC Montréal (Montréal, Canada), Grenoble Ecole de Management (Grenoble, France), and the Center on China Innovation at CEIBS (Shanghai, China). He works as a consultant for several large companies. He also advises international organizations and foreign governments in the areas of innovation and technology. His assignments have taken him to more than 20 countries in Europe, Asia, North America, South America and Africa.


Dr. Edward Boon

Edward Boon is a researcher and lecturer in marketing and entrepreneurship. His research interest covers the intersection between consumer behavior, social media and technology, and he has published papers in various peer-reviewed journals, including Psychology & Marketing, Business Horizons, and the Journal of Financial Services Marketing. His professional experience includes marketing positions at Procter & Gamble and online insurance broker First Europa. In 2017 he developed the educational marketing simulation game ‘Battle of the Brewers’. Edward Boon has a PhD in Industrial Marketing from the Royal Institute of Technology in Stockholm, and an MBA from Erasmus Rotterdam School of Management.


Dr. Nicoletta Iacobacci

Head of Strategy and Future Media at the European Broadcasting Union until November 2014, she earned a PhD (summa cum laude) in 2015, focusing on Ethics and Emerging Technologies. A member of the International Academy of Television Arts and Sciences, she's a BAFTA guru and a Senior Advisor at Singularity University. She has curated five editions of TEDxTransmedia and nine European Broadcasting Union Summits. Currently, she works on robotics and affective science, teaches Emerging Media at Webster University Geneva, and is a visiting professor at Jinan University in Guangzhou, China.


For information about the Digital Marketing Certificate and/or admissions application support, contact graduate admissions at:
+41 22 959 8080  |  graduateadmissions@webster.ch

For further information about Customized Executive Programs, please contact:

Dr. Dominique Jolly, Chair, Walker School of Business and Technology:
+41 22 959 8070  |  jolly@webster.ch